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The 2022 Gartner CMO Spend and Strategy Survey found that marketers who reported using customer data to heavily influence business decisions are 1.6 times more likely to see greater revenue growth in their organization.
Could you be driving more value with your customer data?
Access this blog post to learn about characteristics that separate organizations with high customer data maturity from their less data-mature counterparts, as well as a quiz to help you assess your organization’s data maturity.