All Research Sponsored By:mParticle

How to assess your organization's data maturity
BLOG: Could you be driving more value with your customer data? Access this blog post to learn about characteristics that separate organizations with high customer data maturity from their less data-mature counterparts, as well as a quiz to help you assess your organization’s data maturity.
Posted: 14 Oct 2022 | Published: 14 Oct 2022

TOPICS:  .NET

The engineer's guide to working with marketers
WHITE PAPER: Efficient collaboration between engineers and marketers is necessary so that they can identify new use cases that would never come to light through a simple ask-and-receive workflow. Access this white paper to understand how engineers can build a more effective relationship with marketing to maximize the value of your business’ data.
Posted: 12 Oct 2022 | Published: 12 Oct 2022

TOPICS:  .NET

How we reduced Standard Audience Calculation time by 80%
WHITE PAPER: Due to interruptions as traffic grew, mParticle set out to investigate the bottlenecks in their system and learn what they could do to improve performance. Read on to learn how mParticle took a data-driven approach to finding the best parameters to optimize Standard Audience DAG performance.
Posted: 06 Oct 2022 | Published: 06 Oct 2022

TOPICS:  .NET

Transform your customer data into predictive insights with an AI CDP
WHITE PAPER: Several issues can prevent growth teams from adopting AI, including a lack of data science resources and no unified view of the customer. Read on to learn how adopting an AI customer data platform (CDP) can help you enable your organization with the capabilities needed to effectively leverage AI insights.
Posted: 04 Oct 2022 | Published: 04 Oct 2022

TOPICS:  .NET

How to choose the right foundation for your data stack
BLOG: This blog post by mParticle explores the different issues emanating from relying on downstream activation tools to combine data events into disparate systems. It also shows how to solve each of these issues.
Posted: 26 May 2022 | Published: 26 May 2022

TOPICS:  Data Management

How Reverb’s engineers optimized their data workflows at scale and gave users the rockstar treatment
BLOG: With mParticle at the heart of their data stack, engineers at the world’s largest online music marketplace said goodbye to burdensome ETL pipelines, slashed their data maintenance workload, and unlocked new opportunities to build data-driven features into their product. Explore this case study to learn just how this success played out.
Posted: 25 May 2022 | Published: 25 May 2022

TOPICS:  Data Management

Data quality vital signs: Five methods for evaluating the health of your data
BLOG: This article provides 5 metrics and processes you can use to evaluate the health of your data, regardless of where your organization falls on the data maturity curve. Keep reading to learn how you can curate and improve data quality across 4 key levels.
Posted: 25 May 2022 | Published: 25 May 2022

TOPICS:  .NET

What is a data tracking plan, and why should engineers care?
RESOURCE: You know how hard it is to keep your data, and by extension your organization, on track. That reality highlights the importance of having a data plan that keeps everyone in your company aligned on your data efforts, from the highest-level strategy to the grittiest details. Read this website post to learn how a data tracking plan can do just that.
Posted: 24 May 2022 | Published: 24 May 2022

TOPICS:  .NET

Leverage mParticle’s data quality developer tools to create, implement, and QA a data plan
BLOG: mParticle makes it easy to create a robust data plan, implement it with ease, and seamlessly check incoming events to prevent bad data from making its way to downstream systems. Check out this blog post to learn how mParticle can help your business refine its data collection and analysis without sacrificing an ounce of efficiency.
Posted: 23 May 2022 | Published: 24 May 2022

TOPICS:  .NET

Implement a CDP with ease using mParticle's sample applications
BLOG: Many operate under the impression that adopting a CDP is an arduous process that will drain their engineering team of its lifeblood for months. This certainly does not have to be the case. In this blog post, dive deeper into how mParticle's sample applications can help you reduce the time it takes to realize value from your data.
Posted: 20 May 2022 | Published: 21 May 2022

TOPICS:  .NET