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Amazon Marketing Cloud Insights (AMC) on AWS can help marketers run event-level analysis with pseudonymized signals, including Amazon Ads events, in a secure cloud-based data clean room to create an in-depth understanding of the customer journey.

Learn how to reduce development time and run scaled analysis to develop insights for measurement, audience analysis, and media optimization that help improve outcomes.

Watch to discover how:

- AWS and Amazons Ads are partnering to facilitate faster access to insights

- AMC unifies Amazon Ads signals across video, audio, and display from Amazon properties with your first-party data

- Customers are using AMC to optimize media mix, budget, conversion, and reach

Vendor:

Amazon Web Services

Premiered:

Sep 20, 2022

Format:

Video

Type:

Webcast