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The call center is still at the heart of the health-plan experience for members, but is seen as a necessary evil and a drain on the operational bottom line by many plans. Little do they know that next-generation technology now makes call centers faster, cheaper, and more effective than ever. In fact, health plans that provide updated superior call-center experiences gain critical market advantage with member loyalty, faster growth and higher profits. Leveraging the right technology means plans can transform the call center to quickly realize operational efficiencies and better health outcomes for members.