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This first installment of Zipari & rsquo's 2022 blueprint series, The Blueprint to Goal-Driven Engagement focuses on intelligence. Payers know that ROI is tied to their members & 39 consumer experience (CX) with their plan. This can make it tempting for payers to rush to find digital CX tools and make sure their members have 24/7 access to portals and apps. But, the foundation of successful CX and the related ROI is intelligent design. Intelligent design requires a thoughtful, but fortunately standard approach. This blueprint gives payers a six-point checklist to get their plans on the right CX track quickly.