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Personalization just may be the key to satisfying members and seeing the related ROI. In a sample of 3,000 health plan members, individuals who felt that their plan understood their personal health needs gave their plan significantly higher satisfaction ratings. And, payers who have been putting resources into member satisfaction are seeing operational wins - in addition to happy customers. But, how can payers personalize most effectively? Get a high-level overview of how payers can leverage goal-driven recommendations so each member knows what action has the most immediate and highest personal value.