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An international manufacturer struggled to maintain company culture and create a high-performance environment due to their sales teams being spread throughout 21 locations. They began to seek out a solution that could unify global sales processes, develop deeper customer profiles, and make email marketing into a customer retention tool.
Access this case study to learn how this manufacturer achieved CRM success by realizing key benefits, such as:
- Increasing sales and standardizing sales process
- Improving customer retention
- Eliminating information silos
- And more