Customer identity continuity: Why it’s critical
A root cause of both customer friction and fraud is that identification and authentication processes are typically separate and siloed; authentication features disrupt personalized user interaction, while overly streamlined identification features introduce network vulnerabilities.
Identification and authentication should be complementary, supporting each other through the same underlying technologies. Designing these processes to function in tandem can lead to a better user experience without compromising security.
Examine the most common pain points of identification and authentication processes in this white paper.