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Personalization is now a key differentiator in the contact center, as it can extend the positive reach of the brand beyond the original marketing touch points, keeping customers positively engaged and turning them into loyal, long-term advocates for the organization.

But delivering customer experiences that feel tailored to the individual isn’t easy. It requires accessible, holistic, and reliable customer data and analytics along with infrastructure to loop in the right employees to ensure interactions go smoothly.

Vendor:

Avaya

Posted:

Apr 13, 2022

Published:

Apr 14, 2022

Format:

HTML

Type:

White Paper