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The customer journey neither starts or ends in the contact center today, but companies with siloed departments often struggle to gain a full view of their customers and leverage that complex data to foster positive experiences.
Watch this webinar by Sheila McGee-Smith, the founder and principal analyst at McGee-Smith Analytics, to learn about customer data platforms (CDPs), discover how they can integrate customer data across an entire business, and find out why these capabilities can set your business apart.