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How does customer service impact brand loyalty? What do consumers value most when interacting with customer service? How do privacy preferences play a role in customer service satisfaction?
This Consumer Survey: Attitudes, Expectations and Preferences for Customer Service, surveyed 500 U.S. consumers to answer those questions and gauge attitudes toward brand-provided customer service. Key findings include:
- Most customers (75%) agree that the use of their data helps improve customer service experiences
- Consumers view customer service to be most important in the healthcare (92%) and banking sectors (89%)
Download the survey to find out more.