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KLM Royal Dutch Airlines worked for two years to launch a mobile app, but their first iteration was met with some strong negative feedback. To better understand what customers were missing, and to quickly find and address bugs, KLM needed a platform to help them capture and take action on detailed feedback.

Since partnering with GetFeedback, KLM can capture a holistic view of the customer experience in real-time. The team used these insights to update the app with features to meet customer needs, boosting app usage.

Explore this case study to learn how KLM’s GetFeedback integration transformed their in-app user experience for the better.

Vendor:

Momentive Netherlands

Posted:

Dec 9, 2021

Published:

Oct 19, 2021

Format:

PDF

Type:

Case Study