Customer data platforms: the complete guide
To effectively personalize customer experiences, there’s a long, complicated process of collecting, unifying, storing, and analyzing customer data across teams and multiple channels. Luckily, customer data platforms (CDPs) create unified customer profiles and provide marketers and CX teams with key business insight, but these complex solutions leave many organizations wondering:
- What is a CDP’s role in customer experience?
- Does every organization need a CDP?
- CDPs vs CRMs vs DMPs
- How can CDPs support customer journey orchestration?
- What key questions help you select the right CDP?
Explore this comprehensive guide to answer these questions and more.