Introducing the insights-driven targeting spectrum

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When evaluating the appropriate level of insights-driven targeting investments, marketing and sales leaders must consider complexity, resources, and maturity.

 

In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.

Vendor:
TechTarget
Posted:
Aug 2, 2021
Published:
Aug 2, 2021
Format:
HTML
Type:
White Paper
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