This resource is no longer available
![Cover Image](https://cdn.ttgtmedia.com/bitpipe/covers/1626985824_387_lg.jpg)
When evaluating the appropriate level of insights-driven targeting investments, marketing and sales leaders must consider complexity, resources, and maturity.
In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.