Brand advertising after Google eliminates third-party cookies

Digital Skills Acceleration: Brand Advertising

Cover

Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects.

This e-book, “Brand Advertising,” part of a new series Digital Skills Acceleration, discusses the basics of brand advertising. We examine the potential impact of Google’s change and how to navigate the new digital marketing landscape. Check it out here.

Vendor:
TechTarget
Posted:
Aug 16, 2021
Published:
Jun 10, 2021
Format:
PDF
Type:
White Paper
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