Why franchisees must be hands-on with technology
The Technology Problem in Franchising
Today, brick and mortar enterprises are dealing with a greater amount of complexity in a tech-driven world.
Namely, business owners must look much more closely at guest Wi-Fi – on top achieving and maintaining PCI compliance – to deliver a satisfactory customer experience.
Technology in this sector must be aggressively vetted and operationally managed, and this requires both franchisors and franchisees to be more involved. View this article to learn the importance of a strategic technology plan in retail.