What is partner experience? What are the new partner program priorities?
PARTNER EXPERIENCE TRENDS THROUGH THE LENS OF THE PARTNER JOURNEY
For decades, partners have served as extended sales forces for vendors they aligned with and as such were beholden to sets of incentive goals and other requirements in order to move up the ranks of a tiered partner program system of benefits.
Today, the balance is much more even and the partner journey more nuanced. This research brief from CompTIA explores the partner experience and what the new trend means for you.
- How the partner experience is defined today
- Partner experience elements and program trends
- The partner journey and impact of new types of partners