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Consumer expectations and behaviors were already moving towards a very different model for commerce—in nearly every segment.
However, the COVID-19 pandemic ripped the covers off the segments that were most vulnerable and accelerated a dramatic shift in areas like channel blurring, experience-based commerce, and predictive engagement.
This white paper introduces a framework for digital commerce data initiatives and reveals the capabilities required to achieve success.
Read on to learn how to navigate this volatile market and position your company for data-driven success with 5 key strategies.