Social media in the contact center: Why some orgs are leaving it behind

Is it time the contact center walked away from social media?

Cover

Initially, businesses expected social media to be a natural home for straightforward queries, and many moved quickly to put the necessary channels in place. But do customers really use it for that?

It turns out, the answer is not really. Customers would rather use social media when they want to reinforce a complaint or vent about a bad experience with a brand.

Download this white paper to learn why some organizations have begun to move away from social media, and what you can do to derive more value from it.

Vendor:
BT
Posted:
12 Mar 2020
Published:
12 Mar 2020
Format:
PDF
Length:
2 Page(s)
Type:
White Paper
Language:
English
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