Why companies are shifting from selling products to providing experiences

Why Companies are Trying to Build Empathetic Relationships with Customers

Cover

The experience economy is putting pressure on marketers to ensure they’re providing customers with a well-rounded journey. In fact, 60% of organizations surveyed by IDC said that improving customer satisfaction and trust was their number one DX initiative for the upcoming year.

Download this IDC blog post to see why so many organizations are making the shift from selling a product to providing an experience, and explore the benefits of doing that, including:

  • Improved customer satisfaction
  • Longer customer relationships
  • Increased revenue
  • And more
Vendor:
Comcast Business
Posted:
31 Jan 2020
Published:
31 Jan 2020
Format:
HTML
Type:
Resource
Language:
English
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