Purchase intent data: How to apply it in practice

Comparing B2B Purchase Intent Vendors

Cover

Purchase Intent Data is the hot topic of conversation in the B2B tech space today.

But there has been a lot of confusion about it and whether it can really help move the needle in marketing.

In this white paper, we will discuss the difference of Internal vs. External Intent and how to apply intent in practice.

We’ll also cut through the hype, by showing you the solutions that propose to crawl the Web looking for intent take in vast quantities of information, but in the process often missing the most important intent signals.

Read on for more information.

Vendor:
TechTarget
Posted:
20 Nov 2018
Published:
20 Nov 2018
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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