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To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads.
But buying low-quality leads that don’t convert will end up costing your organization and can also result in hidden costs—damaging interdepartmental trust and brand reputation.
This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.
- Vendor:
- TechTarget
- Posted:
- Aug 16, 2021
- Published:
- Nov 13, 2018
- Format:
- Type:
- Resource
