Improve the quality of your leads

What Are Low-Cost Leads Really Costing You?

Cover

To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads.

But buying low-quality leads that don’t convert will end up costing your organization and can also result in hidden costs—damaging interdepartmental trust and brand reputation.

This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. Download to learn more.

Vendor:
TechTarget
Posted:
13 Nov 2018
Published:
13 Nov 2018
Format:
PDF
Length:
7 Page(s)
Type:
Resource
Language:
English
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