Data-driven branding: Improve outcomes at every stage of the funnel

Why B2B Marketers Neglect Their Brands

Cover

An intense focus on demand generation and marketing ROI has produced “tunnel vision” among many B2B marketers, who’ve become reluctant to allocate budget for branding.

New evidence suggests, however, that a consistent branding investment drives much better ROI.

Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.

Vendor:
TechTarget
Posted:
13 Nov 2018
Published:
13 Nov 2018
Format:
PDF
Length:
23 Page(s)
Type:
Resource
Language:
English
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