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An intense focus on demand generation and marketing ROI has produced “tunnel vision” among many B2B marketers, who’ve become reluctant to allocate budget for branding.
New evidence suggests, however, that a consistent branding investment drives much better ROI.
Download this e-book to explore how data-driven branding improves outcomes at every stage of the funnel.
- Vendor:
- TechTarget
- Posted:
- Aug 16, 2021
- Published:
- Nov 13, 2018
- Format:
- Type:
- Resource
