Boosting the CX with customer service analytics
Getting customers to buy is relatively easy. Getting the right customers to buy, not so much -- and keeping those customers after buying can be the hardest task of all. Analytics can be used to refine the digital marketing experience by enabling companies to get closer to their audience and connect with those constituencies through proper messaging.
In this e-guide, uncover how you can use analytics to improve the customer experience and enhance field services, which translates to more satisfied and loyal customers.
Explore 6 customer service channels you should support and their pros and cons, including:
- Social media
- And more