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DIGITAL TRANSFORMATION: Ushers in a New Era of communications
In the digital era, the customer experience is the new battleground for differentiation. Digital transformation will continue to be driven by consumers who come to expect contextual interactions with the companies they choose to do business with. A recent Walker study found that by 2020, the customer experience will overtake price as the top brand differentiator.
Researched by analyst Zeus Kerravala, this whitepaper will guide you through the recommended steps to contextual communications.Discover more.