7 essential features of a marketing-integrated contact center

Why Your Contact Center Needs Closer Integration With Marketing

Cover

Customer experience and engagement are the latest and greatest concerns of the modern marketer, having traditionally been the area of the contact center.

But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind.

Learn why your contact center needs closer integration with marketing, and how to achieve it.

Discover:

  • The axis of the customer centric business model
  • 5 rules of integrating your contact center with marketing
  • 7 essential features of a marketing-integrated contact center
  • A case study: How tele-services provider Expert Planet helps US brands maximize the value of their marketing plans 
Vendor:
West IP Communications
Posted:
23 Mar 2017
Published:
23 Mar 2017
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English
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