Marketing automation platforms: 5 key features
5 Must-Have Features in a Marketing Automation Platform
There are plenty of options in the marketing automation platform marketplace for companies on the hunt for new marketing software.
But not every enterprise marketing platform interacts with customers and prospects and then funnels and digests those interactions equally well.
What features are must-haves?
Read this comprehensive list of features you should look for before choosing a marketing automation platform.
We've broken marketing automation features into 5 key areas, with specific clusters of features outlined.