How Leading Companies Provide Great Customer Experience
Companies are experiencing mounting pressure to improve the customer experience and reduce costs at the same time. Customers empowered by the Internet, social media and mobile technologies can quickly and easily find and share information on a company’s products, services and pricing whenever they need it. With real-time choices at their fingertips, customers are able to make faster comparisons of competitors, and are thus more demanding of responsiveness from businesses than ever.
In this white paper, you’ll discover:
- The economic imperative of focusing on the customer experience journey
- Why companies don’t get the customer journey right
- How leading companies provide great customer experiences