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IMS Health, an information provider to pharmaceutical companies and healthcare organizations, was struggling with an under-performing sales force effectiveness (SFE) system. To reach customers in the highly regulated healthcare sector, IMS knew they needed a modern SFE platform that could deliver a consistently engaging user experience - and they wanted to develop their own.
View this case study to find out how IMS leveraged the latest tools including a UI technology to develop and release the platform in only 5 months, compared to an estimated 13 months using other methods.