IT Connects Customers to Brands
The CIO as brand master? Social media tools are transforming the corporate landscape and enhancing the relationship between business and customers. These new business models bring people together to create better customer experiences.
Paul Gillin, author of three social media marketing books, reveals how CIOs are becoming the designated guardians of intellectual property.
As the use of social media tools grows, Gillen recommends how a CIO can stay in front of the widespread access and create enhanced customer experiences.
- Remain involved in the adoption of new social media
- Make sure proper security is in place
- Enact policies to protect company assets