The Platinum Rule of Service

The Platinum Rule of Service


The Platinum Rule builds on the Golden Rule for our more individualistic society by recognizing that we have very different preferences than those around us. Said more simply; people may not like what you like - give them what they like, not what you like.


Richard D. Hanks President, Mindshare Technologies Richard D. Hanks is President of Mindshare, the leading provider of real-time, automated customer feedback solutions. He is the author of “Delivering and Measuring Customer Service”. Rich has been a senior executive of several Fortune 500 companies, as well as, several start-up ventures. His experience spans multiple industries and disciplines, including many years as an adjunct university professor at Cornell and as an executive consultant. He was an EVP and Corporate Officer at Marriott, where he led the marketing strategy, sales, distribution, and revenue management. He was also CEO of BlueStep, a software start-up, which grew to include 8 branded products prior to it being acquired in 2002. He was nominated for Utah Entrepreneur of the Year in 2001 and 2007. He is an author and frequent teacher/speaker at trade, academic and professional gatherings, and is widely quoted in top business journals and trade publications. He obtained his bachelor's degree from Brigham Young University and his MBA from Northwestern University.
Mindshare Technologies
05 Mar 2008
04 Mar 2008
4 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!