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Channel Strategies E-Zine: April 2010/ No.1

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Strategies to Support Channel Marketing Programs in EMEA

By: TechTarget

Type: Webcast

Though economic circumstances challenge them to accomplish more with less, many channel leaders expect channel growth this year.

Jumping off of that optimism, TechTarget’s Director of Channel Marketing, Jimmy Lee, interviews channel experts from e92plus, TechTarget and ThousandEyes about how to support channel marketing programs in EMEA.

Watch now to unlock the insightful discussion.

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    Boost Your Reach with the Right Content Distribution Plan

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    Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste.

    Based off of insights from TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study, this infographic shines a light on how and where your buyers are engaging with digital content today.

    Check out the resource to unlock 3 pro tips for improving your content-distribution strategy.

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    How IT buyers are conducting industry research

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    One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so.

    For example, the average length of a buyer’s research journey is 7.5 months, according to a study by TechTarget.

    Review this infographic to access more findings about IT buying behavior.

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    The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.

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