Social media listening pulls direct opinion, focus groups get personal

Social media listening pulls direct opinion, focus groups get personal

Cover

More and more organizations are retiring traditional customer intelligence approaches – like focus groups and phone surveys – in favor of social media listening. But do these old-school methods of gaining customer insights still have a role to play?

This expert e-guide examines how your organization can use social media to gain customer insights, as well as the value that older information-gathering methods still bring to the table.

Also inside, uncover best practices for customer experience management (CEM) from a social media perspective.

Vendor:
SearchCRM
Posted:
22 Nov 2013
Published:
22 Nov 2013
Format:
PDF
Length:
7 Page(s)
Type:
eGuide
Language:
English
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