CRM Analytics 101: Harnessing Customer Data for Smarter Business Decisions
sponsored by Tableau Software

Today, organizations gather large volumes of data about customers from multiple sources. This customer data can exist within the organization, but it’s not always tracked, analyzed or made available to agents as a complete customer history. That’s where CRM analytics comes in.

In the simplest terms, CRM analytics involves drilling into customer data to make smarter business decisions and to offer customers more personalized service. In this expert e-guide, uncover:

  • An overview of analytics and what an organization can gain from it
  • Steps for making the business case
  • The current solution landscape
  • Tips for choosing the right platform
(THIS RESOURCE IS NO LONGER AVAILABLE.)
 
Available Resources from Tableau Software
See what other users are reading via our Daily Top 50 Report
.

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement