sponsored by Marketo
Posted:  27 Jun 2013
Published:  27 Jun 2013
Format:  PDF
Length:  2  Page(s)
Type:  White Paper
Language:  English

Marketing automation can transform your sales and marketing programs, as it helps you more effectively manage and process lead flows, turning potential customers into long-lasting relationships.

However, making the move to automation requires a certain level of readiness - does your organization possess the capabilities and face the challenges that marketing automation is best suited for?

Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in areas such as:

  • Revenue process
  • Customer to sales team ratio
  • Lead nurturing
  • And more!

CRM | Lead Generation | Lead Management | Marketing

View All Resources sponsored by Marketo

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement