Driving Revenue Through CRM Integration

Driving Revenue Through CRM Integration

Cover

There are many benefits to integrating business functions like marketing and support with your CRM.  Companies that pursue smart integration strategies are reaping the rewards: tighter alignment between their sales, marketing, and customer support teams; increased customer engagement and loyalty; and increasing revenue.

This eBook explores four significant advantages of CRM integration:

  • Expanding the role of marketing beyond lead generation
  • Supplying data your business leaders need for better decisions
  • Holding sales accountable for lead follow-up
  • Motivating customer evangelism and engagement
Vendor:
Marketo
Posted:
27 Jun 2013
Published:
27 Jun 2013
Format:
PDF
Length:
8 Page(s)
Type:
White Paper
Language:
English
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