sponsored by Marketo
Posted:  27 Jun 2013
Published:  27 Jun 2013
Format:  PDF
Length:  8  Page(s)
Type:  White Paper
Language:  English

There are many benefits to integrating business functions like marketing and support with your CRM.  Companies that pursue smart integration strategies are reaping the rewards: tighter alignment between their sales, marketing, and customer support teams; increased customer engagement and loyalty; and increasing revenue.

This eBook explores four significant advantages of CRM integration:

  • Expanding the role of marketing beyond lead generation
  • Supplying data your business leaders need for better decisions
  • Holding sales accountable for lead follow-up
  • Motivating customer evangelism and engagement

CRM | CRM Best Practices | Customer Data Integration | Data Integration | Email Marketing | Marketing

View All Resources sponsored by Marketo

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement