Solution Spotlight: The Role of a Chief Customer Officer in Leading Customer Experience Management

Solution Spotlight: The Role of a Chief Customer Officer in Leading Customer Experience Management

Cover

Shockingly, in a survey of 200-plus large businesses, the Temkin Group found that only 7% of companies are truly customer-centric. Most companies are moving toward that goal, but are they really succeeding?

If your organization does not have a chief customer officer, you’ll likely want one in the coming months, especially if your company is in a high-touch industry like finance or professional services.

Access this exclusive resource to find out how chief customer officers are cultivated inside the company and come from a variety of different backgrounds including division president or general manager; marketing, operations and sales.

Discover why brining a chief customer officer on board can help your organization refocus on the increasingly important customer experience management.

Vendor:
IBM and Crossview
Posted:
18 Feb 2013
Published:
18 Feb 2013
Format:
PDF
Length:
7 Page(s)
Type:
eGuide
Language:
English
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