According to Gartner, Inc., the emergence of popular industry trends such as social media, cloud computing and big data, will each have a significant – if not immediate – impact on master data management (MDM) efforts.

Inside this e-guide, Gartner research VPs, Andrew White and John Radcliffe, offer insights on leveraging MDM tools and strategies to combat big data and other trends. Read on to learn how to build a business case for embarking on a big data-proof MDM initiative.