Facing tough market conditions, today's companies must manage profitability strategically. Yet few companies have a reliable way to achieve the widest margins consistent with other strategic objectives, largely because no one person or organization is responsible for it.
Read this white paper to learn why a proactive approach to profitability management is so important and find out what processes and technologies Ventana Research recommends as part of an effective strategy. Also, discover the crucial role that finance departments must play.
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