As countries around the world announce and begin their move to adopting IFRS what can companies learn from those that have already traveled this path? Listen to this podcast with David Jones, Director at PWC, who has worked with multi-national companies across Europe helping them to make this transition and to improve their financial reporting in the process. This podcast offers those who have not yet started, or are currently undertaking, the IFRS journey the chance to learn from David's considerable experience on how to make IFRS an opportunity for improvement rather than just an enforced change.