Rapid convergence of communications, media and entertainment (CME) is driving forward-thinking telecom, cable and content executives to seek more creative means to garner long-term customer relationships that are both profitable and predictable. This is a desirable end, to be sure, but how does one get from lofty goal to measurable results?
Customer Value Enhancement (CVE) is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. CVE provides a customer’s eye view of the world, powering the development of new offers that can be served up in anticipation of customer needs, and in ways that promise to delight the customer, promote loyalty, and improve margins.
Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.