sponsored by IBM
Premiered:  Aug 17, 2010
Format:  Multimedia
Type:  Webcast
Language:  English

The use of embedded software in products is rapidly growing, permeating nearly every industry, from the military to media and entertainment. It is changing how companies compete – and increasing the rate of change in the marketplace. Rapid software innovation in products opens up new opportunities for establishing marketplace leadership and customer mindshare. However, it also enables your competitors to introduce competing products at a faster rate. To capture the lead and stay on top, a broader, more strategic approach to handling change across the development lifecycle and diverse development domains is needed. Join Sue Green, Market Manager for IBM Rational Systems at this webcast as she shows you a structured approach to seizing opportunity and managing change amid the fast pace world and complexity of smarter product development. By attending this webcast, you will learn how your company can:

  • Connect disparate workgroups by establishing a communication hub for responding to change 
  • Streamline workflows by connecting change processes across the enterprise development lifecycle 
  • Improve ROI by prioritizing high-impact change requests with business-value analysis 
  • Manage change across development domains using centralized requirements change management 
  • Address issues quickly with integrated quality management and change management systems 
  • And much more…

Customer examples from discussions on this topic at the IBM Rational user group conference, Innovate, will be included in this talk. Register now so you can learn how your company can establish a strategic advantage in managing change today!

Change Management | Enterprise Systems | Quality Control | ROI | Software Development Life-Cycles | Software Development Tools | Software Project Management | Software Quality Assurance

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