In today's economic environment of increasing costs, fierce global competition and continued customer price pressure, it has become imperative that companies begin addressing ways to better manage all information assets in an integrated, holistic way. In this presentation transcript, Philip Howard, Research Director for Bloor Research, and Chris Baker, Senior Vice President at Oracle, discuss best practices for obtaining a fully integrated Enterprise Data Management platform. You'll get practical ideas on how to create a data management model that allows stake holders to identify, prioritize and address short comings in order to optimize your companies' data management capabilities to meet the needs of the business.