sponsored by SAP America, Inc.
Posted:  09 Jun 2008
Published:  01 Jun 2008
Format:  PDF
Length:  14  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

Business intelligence (BI) allows organizations to better understand, analyze, and even predict what's occurring in their company. BI helps your organization turn data into useful and meaningful information and then distributes this information to those who need it, when they need it - thereby enabling them to make timely and better-informed decisions. It allows organizations to combine data from a wide variety of sources and see an integrated, up-to-date, 360-degree view.

BI allows business users to analyze and better understand their organization's plans and results. It provides insight into what's working correctly - and highlights potential opportunities - while identifying problem areas in time to take corrective actions.




Author

Michael A. Schiff
Founder and Principal Analyst ,  MAS Strategies
Michael A. Schiff is the founder and principal analyst of MAS Strategies. MAS Strategies specializes in helping vendors market and position their BI and data warehousing products in today’s highly competitive market. He has over 30 years of experience in the IT industry. Schiff was the vice president of the data warehousing and business intelligence service at Current Analysis Inc., an industry analyst firm where he provided tactical market intelligence and analysis while managing the company’s e-business analyst team.



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