sponsored by SAP America, Inc.
Posted:  04 Jun 2008
Published:  01 Jun 2008
Format:  PDF
Length:  3  Page(s)
Type:  Case Study
Language:  English
ABSTRACT:
LiveWire Mobile provides managed personalization services for mobile operators globally. The market leader in ring-back products and managed services, LiveWire Mobile also offers ringtones and full-track music and video download services as part of its mobile personalization suite - a market projected by Juniper Research to reach $17.5 billion by 2012.

Tracking and reporting on all the end-user transactions and the associated royalty stream was difficult and time-consuming. LiveWire Mobile sought an expedient and accurate way of tracking online performance and gaining insight into the end-user experience. LiveWire Mobile looked to Business Objects, an SAP company, for a solution.

Read this case study and see how Business Objects helped Livewire manage their royalty stream for end-user downloads, measuring performance and the end-user experience, and analyzing trends quickly and accurately.






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