Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Do loyalty programs really work or are these companies just wasting their investment? Can a loyalty program change how people behave and get them to spend more money with one company while reducing the likelihood that they will move their business to a competitor? This white paper takes a detailed look at the current environment for loyalty programs and the strategies businesses are using when implementing these programs. Learn what constitutes a successful program and obtain a series of best practices that create meaningful competitive advantages for companies that employ loyalty programs, their partners, and their customers.

This white paper also provides you with:

  • The benefits and limits to current loyalty programs.
  • An eight step guide to designing an optimal customer loyalty program.
  • How to access what program is right for your customers.
Oracle Corporation
16 Jan 2007
01 Feb 2005
41 Page(s)
White Paper
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor