Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Ensuring Customer Loyalty: Designing Next-Generation Loyalty Programs

Do loyalty programs really work or are these companies just wasting their investment? Can a loyalty program change how people behave and get them to spend more money with one company while reducing the likelihood that they will move their business to a competitor? This white paper takes a detailed look at the current environment for loyalty programs and the strategies businesses are using when implementing these programs. Learn what constitutes a successful program and obtain a series of best practices that create meaningful competitive advantages for companies that employ loyalty programs, their partners, and their customers.

This white paper also provides you with:

  • The benefits and limits to current loyalty programs.
  • An eight step guide to designing an optimal customer loyalty program.
  • How to access what program is right for your customers.
Oracle Corporation
16 Jan 2007
01 Feb 2005
41 Page(s)
White Paper
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