Quality Data - Fuel for Your CRM Engine

Quality Data - Fuel for Your CRM Engine

The cornerstone of customer relationship management (CRM) success is obtaining the most accurate, reliable and inclusive data available. However, many CRM systems pull data from a variety of sources that may not offer the most dependable information. If this information is outdated, incomplete or erroneous, opportunities could be missed and relationships with customers could suffer.

To help meet this challenge, many organizations are turning to business information providers who specialize in aggregating information from various sources and offering a centralized resource for facts, figures, and knowledge required to help companies develop and manage their business. In this white paper, learn how utilizing business information resources can enhance your data relevancy, accuracy and timelines for better business decision making and improved client acquisition and retention.


Paul Pellman Executive Vice President, Hoover's, Inc. A D&B Company Paul Pellman, executive vice president of marketing, is responsible for the leadership of Hoover's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Previously, Mr. Pellman was with the global Internet group Terra Lycos, where he served as vice president of consumer direct.

Hoover's, Inc. A D&B Company
02 Jan 2007
13 Feb 2006
3 Page(s)
White Paper

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