sponsored by Hoover's, Inc. A D&B Company
Posted:  02 Jan 2007
Published:  13 Feb 2006
Format:  PDF
Length:  3  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
The cornerstone of customer relationship management (CRM) success is obtaining the most accurate, reliable and inclusive data available. However, many CRM systems pull data from a variety of sources that may not offer the most dependable information. If this information is outdated, incomplete or erroneous, opportunities could be missed and relationships with customers could suffer.

To help meet this challenge, many organizations are turning to business information providers who specialize in aggregating information from various sources and offering a centralized resource for facts, figures, and knowledge required to help companies develop and manage their business. In this white paper, learn how utilizing business information resources can enhance your data relevancy, accuracy and timelines for better business decision making and improved client acquisition and retention.



Author

Paul Pellman
Executive Vice President ,  Hoover's, Inc. A D&B Company
Paul Pellman, executive vice president of marketing, is responsible for the leadership of Hoover's brand development and marketing initiatives, including customer acquisition and retention, research, strategy, product positioning, licensing, traffic-oriented business development and marketing communications. Previously, Mr. Pellman was with the global Internet group Terra Lycos, where he served as vice president of consumer direct.



BROWSE RELATED RESOURCES
CRM | Customer Data Management | Customer Service | Data Mining | Data Profiling | Data Quality | Information Service Providers | Marketing | Marketing Information Systems | Sales | Sales Information Systems

View All Resources sponsored by Hoover's, Inc. A D&B Company

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