The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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6 Reasons Customer Experience Management is the New Enterprise Marketing
sponsored by Contentstack
RESOURCE:
In this article, explore 6 reasons why customer experience management (CEM) should take precedence in your enterprise marketing strategy. Discover how a great CX adds value to your brand, and uncover how CEM makes powerful enterprise marketing affordable and attainable.
Posted: 18 Sep 2019 | Published: 12 Jun 2019
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Personalization vs. Customization: Clarifying the Confusion
sponsored by Progress Software Corporation Sitefinity
WHITE PAPER:
Open this white paper to gain a clear understanding of the differences between personalization and customization, and how you can get started better implementing each in your organization.
Posted: 06 May 2020 | Published: 06 May 2020
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5 Lessons in Augmented Reality for Marketers: Project Spyglass AR Demo
sponsored by Contentstack
VIDEO:
Contentstack recently built an augmented reality demo for skincare brands and beauty retailers. Explore the 5 major lessons they learned, as told by the marketers who spearheaded the project, in this video.
Posted: 16 Dec 2020 | Premiered: 16 Dec 2020
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MicroScope – September 2019: Helping digital transformation
sponsored by MicroScope
EZINE:
The channel is helping customers to digitally transform their businesses to keep up with trends and plan for the future
Posted: 23 Aug 2019 | Published: 06 Sep 2019
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Billion Dollar Blindness
sponsored by TechTarget
EBOOK:
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
Posted: 10 Jun 2020 | Published: 10 Jun 2020
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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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3 Big Ideas for Capturing More Demand
sponsored by TechTarget
EBOOK:
Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market.
Posted: 29 Apr 2020 | Published: 29 Apr 2020
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AI & RPA: The Technology Powering P2P Digital Transformation
sponsored by Esker Inc.
WHITE PAPER:
Read this white paper to learn how Esker is infusing their RPA tools with AI technology, allowing automated tasks to become more efficient as time goes on—freeing employees from yet another annoying maintenance task.
Posted: 24 Sep 2020 | Published: 24 Sep 2020
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How to Establish Organizational Alignment for Lead Generation
sponsored by TechTarget
WHITE PAPER:
When sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
Posted: 12 Dec 2019 | Published: 12 Dec 2019
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