Word-of-mouth White Papers, Software Downloads, Definition and Webcasts

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Word-of-mouth Reports

The Human Face of Big Data: Data Driven sponsored by ComputerWeekly.com BOOK: Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris. Posted: 18 Jan 2013 \| Published: 18 Jan 2013 TOPICS: Communications Systems \| Data Analytics \| Data Collection \| Data Mining \| Internet \| Internet Chat \| Internet Recreational Services \| Internet Society \| Internet Usage \| Market Trends \| Online Advertising \| Privacy Rights \| Social Computing \| Social Networking \| Viral Marketing \| Web 2.0 \| Web Analytics \| Web Applications Software

Make Lead Scoring and Action Triggers More Accurate sponsored by TechTarget EGUIDE: Download this exclusive guide to learn about a new method of lead scoring that uses automation to more accurately gauge where a customer is in the buyer lifecycle. Posted: 10 Jan 2020 \| Published: 10 Jan 2020 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature \| Master Data Management

Using Intent Data for Effective Persona Development in ABM sponsored by TechTarget EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy. Posted: 03 Nov 2020 \| Published: 03 Nov 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Map Content to the Buyer’s Journey sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 18 Nov 2019 \| Published: 18 Nov 2019 TOPICS: Marketing

Because Your MQLs Just Won’t Cut It sponsored by TechTarget WEBCAST: Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent. Posted: 10 Aug 2020 \| Premiered: Aug 10, 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Literature

Driving Short-Term Quota Attainment by Aligning Marketing to Sales sponsored by TechTarget WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term. Posted: 29 Dec 2020 \| Premiered: Dec 29, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Marketing Information Systems \| Marketing Literature

AI: Beyond the hype sponsored by ComputerWeekly.com EGUIDE: Artificial Intelligence is red hot. But what lies beyond the hype? Once it was big data, then cloud, now it is artificial intelligence, and that sub-set of it which is machine learning, that's generating more heat than light. Is there business value here? Posted: 06 Nov 2017 \| Published: 06 Nov 2017 TOPICS: Artificial Intelligence \| Autonomic Computing \| Autonomous Systems \| Business Intelligence \| Business Intelligence Software \| Business Management \| Business Processes \| Business Systems

Billion Dollar Blindness sponsored by TechTarget EBOOK: Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies. Posted: 10 Jun 2020 \| Published: 10 Jun 2020 TOPICS: Market Segments \| Market Trends \| Marketing \| Marketing Information Systems \| Marketing Literature

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Infographic: Europe Media Consumption Study Results sponsored by ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

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