The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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The Marketing Value of Marketing Automation.
sponsored by Adobe Inc
WHITE PAPER:
Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
Posted: 14 Apr 2020 | Published: 14 Apr 2020
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Selecting and Engaging Relevant Accounts for ABM ROI
sponsored by TechTarget
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
Posted: 05 Jun 2019 | Published: 05 Jun 2019
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Thinking Differently About Data and Reporting
sponsored by TechTarget
RESOURCE:
How can your organization exceed ABM expectations? View this infographic with insight from over 200 organizations to learn what separates successful ABM practitioners from the rest of the pack, and discover how thinking differently about data and reporting can improve your ABM success rate.
Posted: 09 Sep 2019 | Published: 09 Sep 2019
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Magic Quadrant for Multichannel Marketing Hubs
sponsored by Pegasystems
WHITE PAPER:
Multichannel marketing is a competitive field, with many competitive solutions vying for the market space. Because of this close competition, it can be hard to know which solution fits your use case or stands above the rest. Access this Gartner Magic Quadrant report for Multichannel Marketing hubs to learn which vendor is right for you.
Posted: 28 Apr 2020 | Published: 18 Apr 2019
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A Blueprint for Digital Success
sponsored by Adobe Inc
WHITE PAPER:
Experience-led businesses have the highest topline revenue growth, highest levels of customer satisfaction and the highest levels of employee satisfaction—but how does one become an “experience-led” organization? Find out in this white paper, which explores a blueprint for a successful transformation.
Posted: 28 Feb 2020 | Published: 28 Feb 2020
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Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK:
Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 24 Oct 2019 | Published: 24 Oct 2019
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5 Tips for Amplifying Your Brand with Purpose-Driven Creative
sponsored by Adobe Inc
WHITE PAPER:
64% of consumers now make buying decisions based on a company’s social or political viewpoint. To connect with them, your brand can take a clear stance on specific issues via purpose-driven content—and then share it in inspiring campaigns. Download this white paper for 5 tips that can guide content creation as you build your strategy.
Posted: 03 Mar 2020 | Published: 03 Mar 2020
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Marketing Automation Checklist: Choose the Right Solution for You
sponsored by Adobe Inc
WHITE PAPER:
Marketing automation has become a must-have for modern marketing teams. So, what are you waiting for? Grab a copy of this checklist today and follow these 3 steps to help you choose the best software for your organization.
Posted: 14 Apr 2020 | Published: 14 Apr 2020
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Map Content to the Buyer’s Journey
sponsored by TechTarget
WHITE PAPER:
Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made.
Posted: 18 Nov 2019 | Published: 18 Nov 2019
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