The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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3 Apps Critical to Financial Services
sponsored by Mendix
WHITE PAPER:
With 72% of banking users accessing services and products through mobile platforms, an overwhelming 67% found their experiences unsatisfactory due to poor interfaces and functionality. Download this digital guide to review 3 types of applications financial services need to enhance their product, service, and end-user experience.
Posted: 12 Nov 2019 | Published: 12 Nov 2019
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IoT Solution Architecture: Essentials Guide
sponsored by Mendix
WHITE PAPER:
When approaching IoT, you need to turn data into insights and understand three solution types: endpoints, software, and applications. Download this IoT implementation guide for an understand of the IoT solution anatomy and takeaway 7 recommendations you can use for your own projects.
Posted: 13 Nov 2019 | Published: 13 Nov 2019
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Simple Data-Driven Strategies for Successful Account-Based Marketing
sponsored by TechTarget
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
Posted: 09 May 2019 | Published: 09 May 2019
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Document Your Ideal Customer Profile (ICP)
sponsored by TechTarget
WHITE PAPER:
Open this white paper to learn how to keep up with trends in marketing communication and demand generation to continue moving buyers through your sales funnel.
Posted: 19 Nov 2019 | Published: 19 Nov 2019
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The Critical Role of Maintenance and Repair Data for Manufacturers
sponsored by Hitachi Vantara
WHITE PAPER:
With the digitization of factories, a wide volume of data has become available, which creates new opportunities for enterprises to efficiently monitor and repair assets. Use this industrial IoT white paper, which explores the financial impacts of applying insights from operational IIoT data to physical maintenance processes.
Posted: 10 Dec 2019 | Published: 10 Dec 2019
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How Sales and Marketing Can Thrive on Real Purchase Intent
sponsored by TechTarget
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
Posted: 09 Apr 2020 | Premiered: Apr 9, 2020
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Why Account-Based Marketing Will Fail Without Organizational Alignment
sponsored by TechTarget
WHITE PAPER:
What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM.
Posted: 20 Jan 2020 | Published: 20 Jan 2020
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Take Out the Trash
sponsored by TechTarget
EBOOK:
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
Posted: 24 Apr 2019 | Published: 31 Dec 2018
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Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE:
Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016
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