The Human Face of Big Data: Data Driven
sponsored by ComputerWeekly.com
BOOK:
Software engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
Posted: 18 Jan 2013 | Published: 18 Jan 2013
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Why All Leads Are Not Created Equal
sponsored by TechTarget
WHITE PAPER:
Download this white paper to take a look at common tactics that many lead providers and media partners are taking in order to ensure they fulfill on your demand generation "goals" – and what you need to know before signing on the dotted line.
Posted: 21 Nov 2018 | Published: 21 Nov 2018
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A Practical Guide to Implementing Account-Based Marketing
sponsored by TechTarget
RESOURCE:
In this white paper, you'll discover how to understand the intent space, what the challenges can be with external intent data and how you can use intent to lift your Account-Based Marketing (ABM) performance. Learn how to know who's in market for your solutions beyond the insights available through traditional inbound and outbound marketing.
Posted: 19 Nov 2018 | Published: 19 Nov 2018
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The Marketing Analytics Evolution
sponsored by Tableau Software
WHITE PAPER:
According to a 2017 CMO survey, spending on marketing analytics is forecasted to increase by 376% in the next 3 years. In this white paper you will discover 4 types of data maturity level. Read the criteria for each to locate where your marketing capabilities lie and learn where to go from there.
Posted: 17 Oct 2018 | Published: 17 Oct 2018
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Demand Generation in the Age of Intent
sponsored by TechTarget
WHITE PAPER:
While many lead generation providers claim they can fulfill this need, the reality is what they are really selling you is: "Quantity over Quality." In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics. Read on for more information.
Posted: 15 Nov 2018 | Published: 15 Nov 2018
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BIG Experimentation Ideas Retail Edition
sponsored by Optimizely
EBOOK:
Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.
Posted: 10 Dec 2018 | Published: 10 Dec 2018
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High-Growth Demand Acceleration
sponsored by TechTarget
CASE STUDY:
Leveraging Priority Engine and content syndication across TechTarget's network of enterprise technology-specific sites, Instaclustr grew their marketable database 3x and improved SQL-to-opportunity conversion by 42%. Read on for more information.
Posted: 29 Nov 2018 | Published: 29 Nov 2018
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Cisco's Digital Marketing Transformation
sponsored by Domo Technologies
CASE STUDY:
In this case study, learn how Cisco conceptualizes its marketing technology landscape and how a business intelligence platform enables Cisco's drive to create best-in-class experiences.
Posted: 02 Oct 2018 | Published: 02 Oct 2018
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Replatforming and Beyond: A BPM Success Story
sponsored by Signavio
WHITE PAPER:
When a subsidiary of a major retail chain was tasked with replatforming just before the beginning of the holiday season, they needed a way to easily map out project goals and keep everyone on the same page. Learn how using a process modeling and management tool provided the perfect solution, aligning their teams and boosting API efficiency.
Posted: 02 May 2018 | Published: 02 May 2018
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Marketing Automation Simplified: The Small Guide to Big Ideas
sponsored by Oracle Cloud
RESOURCE:
Find out why the modern marketing era is driven by the self-educated buyer and how marketing automation technology empowers marketers to improve their knowledge of buyer behavior.
Posted: 30 Apr 2018 | Published: 30 Dec 2016
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