This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
This expert e-book outlines the leading challenges in delivering great customer experiences via mobile and social channels. Discover how to achieve your mobile and social CRM goals with a four-point business strategy.
In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata.
Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.
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