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Permission Marketing

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DEFINITION: Permission marketing is an approach to selling goods and services in which a prospect explicitlyagrees in advance to receive marketing information. Opt-in e-mail, where Internet users sign up inadvance for information about certain product categories, is a good example of permissionmarketing. Advocates of permission marketing argue that it is effective because the prospect ismore receptive to a message  … 
Permission Marketing Reports
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Attraction 101: Content Marketing
sponsored by Act-On Software
WHITE PAPER: Intelligent content marketing establishes many profit opportunities throughout the entire customer journey—not the least of which is lead generation. Read this white paper to learn 3 ways to use content marketing to generate leads and fill your sales funnel.
Posted: 02 Jul 2019 | Published: 31 Dec 2018

Act-On Software

Analytics: The Art and Science of Better Webcast
sponsored by SAS
WEBCAST: This webcast takes a look at how organizations can consider analytics from two perspectives – the science of analytics and the art of how people apply this science in new and creative ways to make the world better.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Application Transformation – evolution or revolution?
sponsored by Hewlett Packard Enterprise
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett Packard Enterprise

Applying Business Analytics Webinar Series - Got Bad Data?
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how to improve key data areas through data quality profiling and provide decision makers with trustworthy information. You’ll learn how to apply analytics to your reliable, high-quality data and come away with insights that optimize your organization’s decision-making capabilities.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 2
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality can improve business performance. You’ll learn how to improve key data areas by performing data quality profiling and data collection through closed-loop monitoring, and how to address data quality as a process to derive value and drive continuous improvement.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Got Bad Data? Part 3
sponsored by SAS
WEBCAST: Tune in to this Webinar to find out how data quality influences the effectiveness of predictive analytics and forecasting. You’ll learn how to go beyond name and address matching to realize the potential of numerical data quality, how to overcome insufficient yet relevant data from your predictive and forecasting models, and more.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

Applying Business Analytics Webinar Series - Integrate Your Office
sponsored by SAS
WEBCAST: This Webinar explains how by combining the power of SAS® Business Analytics with Microsoft Office you will be able to easily access data from any operational system without IT intervention, automate spreadsheets and PowerPoint decks, and save time and money by reducing redundancy and improving productivity.
Posted: 09 Apr 2010 | Premiered: Apr 9, 2010

SAS

ARC View In Dynamic Market, Consumer Goods Companies Rely on Manufacturing Operations Management Systems
sponsored by Apriso Corporation
WHITE PAPER: In this paper, discover a manufacturing operations management (MOM) platform and system has seen proven success in consumer goods companies.
Posted: 31 Oct 2011 | Published: 27 Oct 2011

Apriso Corporation

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Are You Ready for Marketing Automation?
sponsored by Marketo
WHITE PAPER: Marketing automation offers many benefits to an organization, but it also requires a certain degree of readiness. Take a look at this checklist to determine if your company is ready to use marketing automation by evaluating your marketing initiatives in 10 key areas.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Assuring Asset Documentation Integrity
sponsored by McLaren Software
WHITE PAPER: In this whitepaper, we will discuss best practices for assuring the integrity of your asset documentation.
Posted: 01 Feb 2008 | Published: 01 Jul 2007

McLaren Software

AT&T Business Continuity Survey: 2008
sponsored by AT&T Corp
WHITE PAPER: The goal of this business continuity survey was to learn what these executives were doing about business continuity, and how it figured in their overall IT strategy.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Author and deploy rules using WebSphere ILOG JRules Business Rules Management System
sponsored by IBM
PRODUCT DEMO: Learn how the WebSphere ILOG JRules BRMS can automate decision making for data validation, eligibility and pricing in a real-world scenario. This demo shows how JRules BRMS allows organizations to gain a competitive advantage by adapting business systems to evolve with changing business policies and decisions.
Posted: 12 Dec 2010 | Premiered: 12 Dec 2010

IBM

Automated Job Management
sponsored by Hitachi Asia Ltd.
WHITE PAPER: With a job management system, you can automate job management for easier, more effective management across a complex IT landscape. View this informative resource to explore the benefits of the Hitachi JP1 job management system.
Posted: 27 Dec 2013 | Published: 31 Dec 2008

Hitachi Asia Ltd.

Automating Your SOA Center of Excellence
sponsored by WebLayers
WHITE PAPER: This white paper discusses the steps necessary for implementing an effective SOA Center of Excellence. Explore how to automate and apply the appropriate levels of SOA governance.
Posted: 05 May 2008 | Published: 01 Mar 2008

WebLayers

Behavior Driven Development: Agile Testing with Red Hat JBoss BRMS
sponsored by Red Hat
WHITE PAPER: In this resource, discover how a software development process known as behavior-driven development, combined with a tool that integrates business rules management, business process management (BPM), and complex event processing (CEP), enables you to speed up and improve the application delivery lifecycle.
Posted: 08 Aug 2013 | Published: 30 Jun 2013

Red Hat

Behavior-Driven Development and BRMS
sponsored by Red Hat
WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace.
Posted: 04 Apr 2014 | Published: 04 Apr 2014

Red Hat

Benefits and methods of implementing BPM on System z
sponsored by IBM
WHITE PAPER: This white paper is intended to inform the reader of what business process management (BPM) is about, the benefits that can be obtained from its implementation, how to place BPM into operation and why IBM WebSphere® Process Server should be deployed on the IBM System z™ mainframe.
Posted: 15 Jun 2010 | Published: 01 Mar 2008

IBM

Best Practices for a Lead Management Strategy
sponsored by Act-On Software
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act-On Software

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act-On Software
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act-On Software

Best practices for streamlining financial processes and reporting in SAP environments
sponsored by Dolphin
EBOOK: In this e-book, get expert advice and ideas on how to improve critical financial processes such as order-to-cash, controlling, general ledger, accounts receivable and financial reporting.
Posted: 12 Oct 2011 | Published: 12 Oct 2011

Dolphin

Best Practices in Creating a Strategic Finance Function
sponsored by SAP America, Inc.
WHITE PAPER: the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Posted: 26 Jan 2009 | Published: 23 Jan 2009

SAP America, Inc.

Best Practices White Paper: Implementing Process Modeling from Scratch - Untying the Gordian Knot
sponsored by EMC Corporation
WHITE PAPER: The complexity of operational processes can be a significant obstacle to any effort for improvement through modeling and analysis. Access this white paper for 3 principles that can be used to simplify management strategies and arrive at models that will provide you with a better understanding of your business.
Posted: 09 May 2011 | Published: 09 May 2011

EMC Corporation

Best Practicies for Cloud Faxing with SAP Applications
sponsored by Esker Inc.
WHITE PAPER: In this white paper, learn how cloud faxing addresses inefficiency of fax machines, hidden costs of fax servers, and the functional limitations of basic outsourced fax services.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.
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